Across the industry, flat management fees for Indian PPC agencies typically run ₹20,000–₹80,000 per month for small to mid-sized accounts, with percentage-based fees commonly falling between 10–20% of ad spend. GrowthMetric’s plans start at ₹20,000/month — get a custom quote based on your goals and budget.
SEO Audit Services
Find out exactly what's holding your site back — and what to do about it
If your traffic has stalled, a competitor keeps outranking you, or your last agency handed you a spreadsheet and disappeared, a GrowthMetric SEO audit gives you a clear answer. No jargon. No 40-page report you need a translator for. Just a plain-language breakdown of what's wrong and a prioritized plan to fix it.
Google Partner-certified team, trusted by 120+ small and mid-sized businesses
Clients Served
120
+
Average Traffic Growth
3.4
x
Ad Spend Managed
₹
50
Lakh+
Average Client Rating
4.9
★
The Problem
Not sure why your rankings have stalled?
Declining traffic with no clear cause
Your numbers were climbing, and then they weren't. Nothing on your site obviously changed, but Google Analytics tells a different story than it did six months ago. That gap is exactly what an audit is built to close.
A competitor outranking you
You know your business, your service, and your customers better than the site beating you in search. But rankings reward the site Google trusts more, for reasons that are usually fixable once someone points them out.
A past agency that gave you a spreadsheet and no plan
If your last audit landed as a wall of red and green rows with no explanation of what mattered most, it didn't actually help you decide anything. A useful audit tells you what to fix first.
Service Overview
What is an SEO audit?
An SEO audit is a full review of your website’s technical health, on-page content, backlink profile, and user experience — checked against what search engines and AI-powered search tools reward today. It shows you why your site isn’t performing the way you’d expect, and what to prioritize first.
It’s built for business owners, not marketers. You don’t need to know what “crawl budget” means before you start — we translate every finding into plain language and tie it back to leads, bookings, or calls, not just technical scores.
A free tool scan can flag a handful of surface issues in seconds, and that has real value for a quick gut-check. But it won’t tell you which issue is actually costing you traffic, or what to fix first if you only have time for three changes this month. That’s the gap a professional audit closes.
You’re likely a good fit for an SEO audit if any of this sounds familiar: your traffic or bookings have quietly declined over the past few months, a competitor keeps beating you for searches you should win, you’ve never had a proper audit done, or your last one came with no clear next steps.
What's Included
What's included in your SEO audit
Every GrowthMetric audit checks the same core areas, whether you run a two-person trades business or a multi-location practice.
| Component | What We Check |
|---|---|
| Technical SEO | Crawlability, indexability, site speed, Core Web Vitals, mobile usability, duplicate content, redirect chains |
| On-Page SEO | Title tags, meta descriptions, header structure, keyword targeting, internal linking, thin or missing content |
| Off-Page & Backlinks | Backlink profile quality, referring domains, link risk, competitor backlink gaps |
| Content Gap Analysis | Missing topics and pages your competitors rank for that you don’t |
| AI Search & AI Overview Visibility | How your content shows up (or doesn’t) in Google AI Overviews and answer engines like ChatGPT and Perplexity |
| User Experience (UX) | Navigation, page layout, calls-to-action, and how easily visitors find what they need |
Technical SEO Audit
We check whether search engines can actually crawl and index your site correctly — including site speed, Core Web Vitals, and mobile performance, since a technically broken site can undo good content before it's ever read.
On-Page SEO Audit
We review your title tags, headers, page content, and internal links against the keywords your customers are actually searching. This is where we catch thin content and missed opportunities on pages you already have.
Off-Page & Backlink Audit
We look at who links to your site, how strong those links are, and whether anything in your backlink profile could be quietly working against you.
Content Gap Analysis
We identify the pages and topics your competitors rank for that you're missing entirely — often the fastest path to new organic traffic.
AI Search & AI Overview Visibility Check
We check how your content is showing up in Google AI Overviews and AI-powered search tools. This is a newer piece of visibility, and we treat it as one factor among several, not the whole story.
User Experience (UX) Review
We look at your site the way a first-time visitor would: can they find what they need, understand what you offer, and take the next step without friction?
Pricing
How Google Ads Pricing Works
Most agencies use one of three pricing models. None of them is inherently “better” the right one depends on your ad spend and how hands-on you want the relationship to be.
| Pricing Model | How It Works | Best For | Watch For |
|---|---|---|---|
| Flat Fee | A fixed monthly management fee, regardless of ad spend | Predictable budgeting; small to mid-sized accounts | Make sure scope of work is clearly defined |
| Percentage of Spend | A set percentage of your monthly ad budget | Larger budgets where fee scales with account complexity | Ask what the percentage is and whether it drops at higher spend levels |
| Hybrid | A lower flat base fee plus a smaller percentage of spend | Businesses that want cost predictability with some scalability | Confirm both parts in writing before signing |
Your ad budget and our management fee are two separate things. Your ad spend goes directly to Google — GrowthMetric never touches it or marks up your cost-per-click. Our management fee is a separate, disclosed line item for the strategy, setup, and ongoing optimization work.
| Where the Money Goes | Who It Goes To |
|---|---|
| Ad spend (your budget) | Google, billed directly to you |
| Management fee | GrowthMetric, for strategy, setup, and optimization |
Do you need a big budget to make this worth it? Honestly, it depends. Very small ad budgets sometimes don’t generate enough clicks or conversions for the algorithm to optimize effectively, especially in higher-cost industries like legal or home services. During your free audit, we’ll tell you plainly whether your budget is enough to work with — not just tell you what you want to hear.
Ads vs. SEO
Google Ads vs. SEO: Which Should You Start With?
Google Ads and SEO solve different problems, and most businesses eventually need both. Google Ads gets you in front of customers immediately, while you’re building. SEO builds long-term, compounding traffic that doesn’t disappear the moment you pause a budget.
| Google Ads | SEO | |
|---|---|---|
| Time to visibility | Immediate, once campaigns launch | Typically 3–6 months to gain traction |
| Cost structure | Ongoing ad spend + management fee | Ongoing investment, no per-click cost |
| Control | Precise targeting, easy to pause/adjust | Slower to adjust, more durable over time |
| Best for | Fast lead flow, testing new offers or markets | Long-term, lower cost-per-lead over time |
If you need leads now, start with Google Ads. If you’re building for the next few years, SEO deserves a place in the plan too — and the two work best when they’re run together.
Our Process
How our SEO audit process works
No guesswork. No jargon. Just a straightforward process designed to get you real results without the stress.
- Free initial consultation
- No obligation, ever
- Full transparency, always
- Strategy built for your business
- Ongoing support included
Discovery & Data Pull
We connect to your existing data — Search Console, Analytics, Google Business Profile — and crawl your site with tools like Screaming Frog. This gives us a real baseline instead of guesswork.
Day 1–2
Full Site Analysis
We work through every audit component above, documenting issues as we find them rather than running a generic checklist.
Day 3–7
Prioritized Findings & Roadmap
Not every issue matters equally. We label each finding critical, important, or minor, and note how much effort each fix takes — so you know what to tackle first. Here's what that looks like in your report:
Day 8–10
Sample findings — for illustration only
Homepage title tag missing target keyword
Critical
Critical
3 broken internal links found on service pages
Important
Important
Alt text missing on 12 product images
Minor
Minor
Findings Walkthrough Call
You get a live call to walk through the report, ask questions, and leave with a plan you actually understand — not just a document to decode on your own.
Day 10–12
Implementation Support (Optional)
If you'd like help fixing what we find, we can scope that separately. There's no obligation, and no pressure to bundle it in.
Ongoing
Timelines vary by industry, budget, and competition — your account manager will give you a realistic timeline specific to your account during your audit.
Industries We Audit
Built for your industry, not a generic template
Every audit uses the same rigorous checklist, but what we prioritize shifts by industry — a dental practice and an e-commerce brand aren’t losing traffic for the same reasons, so we don’t review them the same way.
Clinics & Healthcare
Clinics and dental offices: we check compliance-aware content, patient-facing trust signals, and Google Business Profile accuracy, without overstepping into medical claims.
Real Estate
We look at local ranking strength against portal sites like Zillow, and how well your personal brand shows up alongside your listings.
Restaurants & cafes
Keep tables full with local SEO, Google Maps visibility, and social campaigns that make people hungry to visit.
Hotels & resorts
Increase direct bookings, reduce OTA dependency, and build a loyal guest base with the right digital mix.
Legal services
Rank for high-value search terms and convert visitors into consultations with clear, authoritative messaging.
E-commerce
We prioritize product page indexing, site speed, and content gaps that affect conversion and repeat purchases, not just raw traffic.
Startup
Build awareness and early traction fast — with lean, smart campaigns that stretch your budget and prove what works.
Education
Fill courses and programmes faster with campaigns that reach students at exactly the right decision moment.
Home services
Trades, salons, gyms: we focus on local pack visibility, Google Business Profile accuracy, and the review signals that turn searches into phone calls.
Finance
Build credibility, capture high-intent leads, and grow your client base through compliant, targeted campaigns.
Travel & tourism
Inspire and convert travellers with content-driven SEO, compelling Ads, and remarketing that closes the deal.
Manufacturing
Reach B2B buyers and procurement teams at the right moment with lead generation built around your sales cycle.
Don't see your industry? We still want to hear from you.
Related: Local SEO · Website Audit
Proof
Real Campaigns, Real Numbers
We report in the same terms you use to run your business: cost per lead, conversion rate, and return on ad spend — not vague “engagement” metrics.
SEO · E-COMMERCE · DELHI
Online Apparel Store — 4,800 to 22,400 Monthly Visitors in 10 Months
The client had a well-stocked website but ranked for almost nothing. We rebuilt their keyword strategy, optimised every category page, and launched a content programme targeting fashion and styling searches. No paid advertising — purely organic growth.
Organic Traffic
+
145
%
Page 1 Keywords
50
Monthly Revenue (attr.)
₹
1.5
L
GOOGLE ADS · CLINIC · GURGAON
Orthopaedic Clinic — 5.2× Return on Ad Spend in 90 Days
Their previous agency was generating clicks but very few patient enquiries. We restructured the entire Google Ads account, rewrote every ad, and built separate landing pages for each treatment. Enquiries increased by 94% with the same monthly budget.
Return on Ad Spend
5.2
X
Patient Enquiries
+
50
%
Cost Per Lead
-
20
%
SEO · LOCAL BUSINESS · GURGAON
Luxury Salon — 1,900 to 11,800 Monthly Visitors in 8 Months
The salon relied almost entirely on Instagram and referrals. We rebuilt the website structure, optimised every service page, improved local SEO, and created content targeting high-intent beauty searches. Organic traffic became their largest source of new appointments.
Organic Traffic
+
521
X
Page 1 Keywords
89
Monthly Bookings (attr.)
+
173
%
GOOGLE ADS · HOME SERVICES · DELHI NCR
Pest Control Company — 4.8× Return on Ad Spend in 120 Days
The account was wasting budget on broad keywords and low-quality leads. We rebuilt the campaign structure, added location-based targeting, improved ad copy, and designed dedicated landing pages for every service. Qualified enquiries increased while acquisition costs dropped significantly.
Return on Ad Spend
4.8
X
Qualified Leads
+
128
%
Cost Per Lead
-
42
%
SEO · RESORT · GOA
Beach Resort — 3,200 to 18,600 Monthly Visitors in 9 Months
The resort depended heavily on OTAs for bookings and had very little organic visibility. We optimised location and room pages, created destination-focused content, and improved technical SEO to capture high-intent travel searches. Direct bookings increased without increasing marketing spend.
Organic Traffic
+
481
X
Page 1 Keywords
117
Direct Bookings (attr.)
+
156
%
Why GrowthMetric
Why businesses choose GrowthMetric for their SEO audit
Findings tied to your business
Every recommendation is framed around leads, bookings, or calls, not vanity metrics.
Built for your industry
Local trades, healthcare, real estate, and e-commerce sites get findings weighted for what actually matters in that space.
One team, not a handoff
If you want implementation help, the same team that ran your audit does the work — no re-explaining your business.
We show our math
Every finding is explained in plain language, tied to specific evidence, not a vague severity score.
No long lock-in contracts
Act on your findings yourself, hand them to your team, or bring us in — the choice stays yours.
Packages
SEO audit pricing & packages
Starter
New or small accounts, single campaign type
- Account setup
- 1–2 Search campaigns
- Keyword research,
- GA4/GTM conversion tracking
- monthly report
20,000/month, starting at
Popular
Growth
Established accounts ready to scale
- Search + Display + Remarketing
- Weekly bid/keyword optimization
- Negative-keyword maintenance
- Bi-weekly reporting call
- Quarterly strategy review
45,000/month, starting at
Full-Funnel
Businesses combining Ads with landing pages or SEO
- Search + Performance Max + YouTube + Display + Remarketing
- Landing-page CRO guidance, custom attribution dashboard
- Weekly strategy calls
1,00,000/month, starting at
Every plan runs on flexible terms — no long-term lock-in contracts. See the “How Pricing Works” section above for the full breakdown of flat fee, percentage, and hybrid options.
Compare
GrowthMetric vs. DIY vs. Freelancer vs. Typical Agency
| DIY | Freelancer | Typical Agency | GrowthMetric | |
|---|---|---|---|---|
| Depth of findings | Limited to free tools | Varies by person | Often template-based | Full technical, on-page, off-page, content & AI-visibility review |
| Prioritization | You guess what matters | Varies | Rarely ranked by impact | Every finding ranked critical, important, or minor |
| Jargon-free reporting | N/A | Varies | Often assumes SEO knowledge | Plain language, explained on a live call |
| Contract flexibility | N/A | Varies | Often locked-in | Flexible terms, no long-term contract required |
| Industry fit | N/A | Rarely specialized | Generic template | Tailored to your industry |
There’s more than one way to get an SEO audit done. Here’s how the common options compare, so you can decide what fits your budget and how hands-on you want to be.
CLIENT TESTIMONIALS
What clients say
Shared with permission from our Google Business profile.
★★★★★
"Before GrowthMetric, we were spending ₹35,000 a month on Google Ads and getting around 8 enquiries. Within three months of working with them, same budget, we were getting 29 enquiries. The difference was the landing pages and how they actually structured the campaigns."
★★★★★
"I'd worked with two agencies before GrowthMetric. Both gave me polished monthly decks that didn't mean anything. With this team I actually understand what's happening. Our Instagram went from 1,100 to 12,800 followers in eight months — and it genuinely brings customers to the store."
★★★★★
"I was sceptical because everyone promises SEO results and most don't deliver. We started seeing keyword movement by week 8, and by month 7 we were getting 55-65 organic enquiries every week for 'chartered accountant Delhi'. That's now our main source of new clients."
FAQ
Frequently Asked Questions
What is an SEO audit, and how is it different from just running a free tool scan?
A free tool scan flags surface-level issues in seconds, but it doesn’t explain what matters most or why. A professional SEO audit combines automated crawling with manual review, then prioritizes findings by real impact on your traffic and leads, not just a generic score.
What does GrowthMetric's SEO audit actually include?
Every audit covers technical SEO, on-page content, off-page and backlink health, content gaps, AI search visibility, and user experience. You get a full written report plus a live walkthrough call, so nothing gets lost in translation.
How much does an SEO audit cost?
Pricing starts at [confirm: starting price] and depends on your site size, industry, and turnaround time. See the pricing table above for what affects your quote.
How long does the process take?
Most audits take 10 to 12 business days from discovery to your findings walkthrough call, depending on site size and complexity.
How often should I get an SEO audit done?
Most businesses benefit from a full audit once or twice a year, with lighter check-ins after any major site change, algorithm update, or noticeable ranking shift.
Will fixing the issues you find guarantee higher rankings?
No audit or agency can honestly guarantee a specific ranking, and we won’t promise you one. What we can guarantee is a clear, evidence-based plan and transparent reporting on the work as it happens.
What happens after I receive my audit report?
You’ll walk through every finding on a live call, ranked by priority. From there, you can implement the fixes yourself, hand them to your existing team, or ask GrowthMetric to handle implementation. There’s no obligation either way.
Am I locked into a contract if I want implementation help afterward?
No. If you want help acting on the findings, that’s scoped as a separate engagement with flexible terms, not a long-term lock-in.
Do you audit websites in specific industries like healthcare, real estate, or e-commerce?
Yes. We run industry-specific playbooks for healthcare, real estate, e-commerce, local and home service businesses, and professional services, so findings are weighted for what actually matters in your space.
Explore More
Related services
Google Ads works best as part of a full-funnel strategy.
Get your free SEO audit
Stop guessing why your rankings stalled. Get a clear, plain-language breakdown of what’s holding your site back — and a plan to fix it.
