Across the industry, flat management fees for Indian PPC agencies typically run ₹20,000–₹80,000 per month for small to mid-sized accounts, with percentage-based fees commonly falling between 10–20% of ad spend. GrowthMetric’s plans start at ₹20,000/month — get a custom quote based on your goals and budget.
Google Ads Management Services
We plan, build, and manage Google Ads campaigns around what actually matters to your business — leads, bookings, and revenue, not just clicks. From keyword research to landing pages, every part of the campaign is built with that goal in mind. Every rupee of ad spend gets tracked and reported back to you, clearly and honestly, so you always know exactly where your budget is going and what it's actually delivering
Google Partner-certified team, trusted by 120+ small and mid-sized businesses
Clients Served
120
+
Average Traffic Growth
3.4
x
Ad Spend Managed
₹
50
Lakh+
Average Client Rating
4.9
★
The Problem
Running Google Ads, But the Leads Aren't Adding Up?
If you’re already running Google Ads, you already know it can work. What’s harder to know is whether it’s actually working for you — or just spending your budget on clicks that don’t turn into customers.
Wasted Ad Spend and an Unclear Return
You're paying for clicks, but you can't say for certain how many of them turned into a call, a booking, or a sale. Without clean conversion tracking, it's nearly impossible to tell which keywords are earning their keep and which ones are quietly draining your budget.
DIY Campaigns That Hit a Ceiling
Setting up a Google Ads account is easy. Running one well — with the right match types, negative keywords, and bidding strategy — takes ongoing attention most business owners don't have time for. Many DIY accounts plateau within a few months.
A Previous Agency That Wasn't Straight With You
Maybe you've worked with an agency before and never got a clear answer on where your money actually went. Vague monthly reports, unclear fees, and reluctance to explain the account itself are common complaints — and exactly what GrowthMetric is built to avoid.
What's Included
What Google Ads Management Actually Includes
Google Ads management means a certified team plans, builds, and continuously improves your campaigns across Search, Shopping, Display, and Performance Max — Google’s automated campaign type that uses machine learning to place ads across all of Google’s networks from a single setup. It’s built for business owners who want a real advertising partner, not just someone to click “publish.”
Strategy & Campaign Setup
We build your account structure around your actual goals — calls, form fills, bookings, or online sales — instead of a generic template.
Keyword Research & Targeting
We find the search terms your real customers use, including the negative keywords that filter out clicks that were never going to convert.
Ad Copy & Creative
We write and test ad copy, extensions, and assets designed to earn a strong Quality Score — Google's rating of how relevant your ad is to the search, which directly affects what you pay per click.
Landing Page Recommendations
Traffic is only half the equation. We flag landing page issues that are costing you conversions and recommend specific fixes.
Bid Management & Optimization
We monitor performance and adjust bidding strategy — including Smart Bidding toward a target cost-per-lead or return on ad spend (ROAS) — based on real conversion data, not guesswork.
Reporting & Analytics
You get a clear, scheduled report tied to your business outcomes: cost per lead, conversion rate, and spend by campaign — in plain language, not a wall of platform jargon.
Pricing
How Google Ads Pricing Works
Most agencies use one of three pricing models. None of them is inherently “better” the right one depends on your ad spend and how hands-on you want the relationship to be.
| Pricing Model | How It Works | Best For | Watch For |
|---|---|---|---|
| Flat Fee | A fixed monthly management fee, regardless of ad spend | Predictable budgeting; small to mid-sized accounts | Make sure scope of work is clearly defined |
| Percentage of Spend | A set percentage of your monthly ad budget | Larger budgets where fee scales with account complexity | Ask what the percentage is and whether it drops at higher spend levels |
| Hybrid | A lower flat base fee plus a smaller percentage of spend | Businesses that want cost predictability with some scalability | Confirm both parts in writing before signing |
Your ad budget and our management fee are two separate things. Your ad spend goes directly to Google — GrowthMetric never touches it or marks up your cost-per-click. Our management fee is a separate, disclosed line item for the strategy, setup, and ongoing optimization work.
| Where the Money Goes | Who It Goes To |
|---|---|
| Ad spend (your budget) | Google, billed directly to you |
| Management fee | GrowthMetric, for strategy, setup, and optimization |
Do you need a big budget to make this worth it? Honestly, it depends. Very small ad budgets sometimes don’t generate enough clicks or conversions for the algorithm to optimize effectively, especially in higher-cost industries like legal or home services. During your free audit, we’ll tell you plainly whether your budget is enough to work with — not just tell you what you want to hear.
Ads vs. SEO
Google Ads vs. SEO: Which Should You Start With?
Google Ads and SEO solve different problems, and most businesses eventually need both. Google Ads gets you in front of customers immediately, while you’re building. SEO builds long-term, compounding traffic that doesn’t disappear the moment you pause a budget.
| Google Ads | SEO | |
|---|---|---|
| Time to visibility | Immediate, once campaigns launch | Typically 3–6 months to gain traction |
| Cost structure | Ongoing ad spend + management fee | Ongoing investment, no per-click cost |
| Control | Precise targeting, easy to pause/adjust | Slower to adjust, more durable over time |
| Best for | Fast lead flow, testing new offers or markets | Long-term, lower cost-per-lead over time |
If you need leads now, start with Google Ads. If you’re building for the next few years, SEO deserves a place in the plan too — and the two work best when they’re run together.
Our Process
Our Google Ads Process
No guesswork. No jargon. Just a straightforward process designed to get you real results without the stress.
- Free initial consultation
- No obligation, ever
- Full transparency, always
- Strategy built for your business
- Ongoing support included
Audit & Discovery
We review your existing account (or your competitors', if starting fresh) and clarify what a "good result" looks like.
Weeks 1–2
Strategy & Setup
We build campaign structure, keyword targeting, ad copy, and conversion tracking based on the audit.
Weeks 1–2
Launch
Campaigns go live with careful monitoring in the first days to catch issues before they become expensive.
Week 2–3
Optimization
We adjust bids, pause underperforming keywords, and test new ad variations based on real data.
Weeks 3–8, ongoing
Reporting & Scaling
You get scheduled reporting tied to your goals. Once proven, we look at where to scale spend.
Month 3+
Timelines vary by industry, budget, and competition — your account manager will give you a realistic timeline specific to your account during your audit.
Who We Work With
Industries We Serve
Clinics & Healthcare
Attract more patients with compliant, trust-building campaigns that turn local searches into real appointments.
Real Estate
Generate qualified buyer and seller leads through hyperlocal SEO, Google Ads, and high-converting property pages.
Restaurants & cafes
Keep tables full with local SEO, Google Maps visibility, and social campaigns that make people hungry to visit.
Hotels & resorts
Increase direct bookings, reduce OTA dependency, and build a loyal guest base with the right digital mix.
Legal services
Rank for high-value search terms and convert visitors into consultations with clear, authoritative messaging.
E-commerce
Drive more traffic, lower your cost-per-sale, and build a brand people return to — across Google and Meta.
Startup
Build awareness and early traction fast — with lean, smart campaigns that stretch your budget and prove what works.
Education
Fill courses and programmes faster with campaigns that reach students at exactly the right decision moment.
Home services
Get the phone ringing with local SEO and Ads that put your business at the top when people need you most.
Finance
Build credibility, capture high-intent leads, and grow your client base through compliant, targeted campaigns.
Travel & tourism
Inspire and convert travellers with content-driven SEO, compelling Ads, and remarketing that closes the deal.
Manufacturing
Reach B2B buyers and procurement teams at the right moment with lead generation built around your sales cycle.
Don't see your industry? We still want to hear from you.
We work across many more sectors. Tell us about your business and we’ll share honest ideas on how to grow it.
Free consultation · No commitment · Honest advice
Proof
Real Campaigns, Real Numbers
We report in the same terms you use to run your business: cost per lead, conversion rate, and return on ad spend — not vague “engagement” metrics.
GOOGLE ADS · CLINIC · GURGAON
Orthopaedic Clinic — 5.2× Return on Ad Spend in 90 Days
Their previous agency was generating clicks but very few patient enquiries. We restructured the entire Google Ads account, rewrote every ad, and built separate landing pages for each treatment. Enquiries increased by 94% with the same monthly budget.
Return on Ad Spend
5.2
X
Patient Enquiries
+
50
%
Cost Per Lead
-
47
%
GOOGLE ADS · HOME SERVICES · DELHI NCR
Pest Control Company — 4.8× Return on Ad Spend in 120 Days
The account was wasting budget on broad keywords and low-quality leads. We rebuilt the campaign structure, added location-based targeting, improved ad copy, and designed dedicated landing pages for every service. Qualified enquiries increased while acquisition costs dropped significantly.
Return on Ad Spend
4.8
X
Qualified Leads
+
128
%
Cost Per Lead
-
52
%
GOOGLE ADS · REAL ESTATE · GURGAON
Interior Design Studio — 5.3× Return on Ad Spend in 120 Days
Their ads were pulling in browsers, not buyers — lots of clicks, almost no consultation bookings. We narrowed targeting to high-intent search terms, rewrote ad copy around project budgets and timelines, and built landing pages by room type. Consultation bookings increased with the same monthly spend.
Return on Ad Spend
5.5
X
Qualified Leads
+
113
%
Cost Per Lead
-
50
%
GOOGLE ADS · FITNESS · DELHI NCR
Boutique Fitness Studio — 4.7× Return on Ad Spend in 90 Days
The account was optimized for clicks, not trial sign-ups. We restructured campaigns around membership intent keywords, tightened the radius targeting to the actual catchment area, and built a dedicated trial-offer landing page. Trial sign-ups increased on the same monthly budget.
Return on Ad Spend
4.7
X
Qualified Leads
+
64
%
Cost Per Lead
-
39
%
Why GrowthMetric
Why Businesses Choose GrowthMetric
Metric-obsessed, not vanity-obsessed
Every campaign ties back to a business outcome — calls, bookings, or revenue — not just impressions or clicks.
Industry-fluent campaigns
Healthcare, real estate, education, e-commerce, and professional services each have different sales cycles and compliance needs. We don't run one generic playbook for everyone.
One accountable team, full-funnel
If your landing pages or SEO are holding back your ad performance, we can tell you — and fix it — instead of staying in a narrow lane.
Full transparency on where your money goes
We never mark up your ad spend, and your management fee is a clearly disclosed, separate line item every month.
Timelines vary by industry, budget, and competition — your account manager will give you a realistic timeline specific to your account during your audit.
Packages
Google Ads Packages
Starter
New or small accounts, single campaign type
- Account setup
- 1–2 Search campaigns
- Keyword research,
- GA4/GTM conversion tracking
- monthly report
20,000/month, starting at
Popular
Growth
Established accounts ready to scale
- Search + Display + Remarketing
- Weekly bid/keyword optimization
- Negative-keyword maintenance
- Bi-weekly reporting call
- Quarterly strategy review
45,000/month, starting at
Full-Funnel
Businesses combining Ads with landing pages or SEO
- Search + Performance Max + YouTube + Display + Remarketing
- Landing-page CRO guidance, custom attribution dashboard
- Weekly strategy calls
1,00,000/month, starting at
Every plan runs on flexible terms — no long-term lock-in contracts. See the “How Pricing Works” section above for the full breakdown of flat fee, percentage, and hybrid options.
The Comparison
How We Compare
| DIY | Freelancer | Typical Agency | GrowthMetric | |
|---|---|---|---|---|
| Strategy depth | Limited to your own time | Varies by individual | Often template-based | Built around your specific goals |
| Ad spend transparency | Full (you control it) | Varies | Sometimes marked up | No CPC markup, ever |
| Reporting | Whatever the platform shows you | Inconsistent | Often vague | Clear, scheduled, in plain language |
| Account ownership | Yours | Usually yours | Sometimes locked to agency | Always yours — full account access |
| Contract terms | N/A | Varies | Often locked-in | Flexible, no long-term lock-in |
CLIENT TESTIMONIALS
What Our Clients Actually Say
Shared with permission from our Google Business profile.
★★★★★
"Before GrowthMetric, we were spending ₹35,000 a month on Google Ads and getting around 9 enquiries. Within three months of working with them, same budget, we were getting 27 enquiries. The difference was the landing pages and how they actually structured the campaigns."
★★★★★
"I'd worked with two agencies before GrowthMetric. Both gave me polished monthly decks that didn't mean anything. With this team I actually understand what's happening. Our Instagram went from 1,100 to 12,800 followers in eight months — and it genuinely brings customers to the store."
★★★★★
"I was sceptical because everyone promises SEO results and most don't deliver. We started seeing keyword movement by week 8, and by month 7 we were getting 55-65 organic enquiries every week for 'chartered accountant Delhi'. That's now our main source of new clients."
FAQ
Frequently Asked Questions
Covering the questions most agencies prefer to sidestep.
How much does Google Ads management cost with GrowthMetric?
It depends on your ad budget and campaign complexity. We use flat fee, percentage-of-spend, or hybrid pricing — see the breakdown above, or get a custom quote based on your goals.
What's the difference between my ad budget and your management fee?
Your ad budget goes straight to Google and pays for your actual clicks. Our management fee is separate and covers strategy, setup, and ongoing optimization — it’s a distinct line item, never bundled in.
Do you take a cut of my ad spend or mark up what I pay Google?
No. We never mark up your cost-per-click or take a hidden cut of your ad budget. What you see is what Google bills you, and our fee is fully disclosed separately.
Will I own my own Google Ads account?
Yes. Your account is yours, under your ownership, from day one. If you ever decide to leave, your account, data, and campaign history go with you.
Is Google Ads worth it if I only have a small budget?
Sometimes, sometimes not. Very small budgets can struggle to generate enough data for the algorithm to optimize well, especially in higher cost-per-click industries. We’ll give you an honest answer during your free audit, not just a “yes.”
How is Google Ads different from SEO, and which should I start with?
Google Ads gets you visibility immediately; SEO builds slower but more durable traffic over time. If you need leads now, start with Ads. See our full comparison above for more detail.
How quickly will I see results?
Campaigns typically launch within 1–2 weeks, with meaningful optimization data by weeks 3–8. Most accounts see clearer trends by month 3, though timelines vary by industry and budget.
Do you guarantee a certain number of leads or sales?
No — and we’d be cautious of any agency that does. We guarantee our process: a clear strategy, transparent reporting, and active optimization based on real data.
What's included in the monthly management fee?
Strategy and setup, keyword research, ad copy and creative, bid management, landing page recommendations, and scheduled reporting. See the full breakdown above.
Can I cancel if it's not working for me?
Yes. We run on flexible terms without long-term lock-in contracts. We’ll always tell you what we recommend, but the decision to continue is yours.
What if I already have a Google Ads account running — can you take it over?
Yes. We start with a full audit of your existing account, keep what’s working, and rebuild what isn’t — you don’t need to start from zero.
Do you have experience running ads for businesses like mine?
We build industry-specific playbooks for healthcare, real estate, education, e-commerce, professional services, and local service businesses. Tell us about your business during your free audit and we’ll show you relevant examples.
Explore More
Related Services
Google Ads works best as part of a full-funnel strategy.
Ready to See What Your Ad Spend Could Be Doing?
Get a free, no-pressure audit of your Google Ads account — or a full strategy plan if you’re starting from scratch. We’ll show you exactly where your budget is going and what we’d change.
