Google Ads (PPC)
Google Ads that answer to your revenue, not your click count.
We run Google Ads built around qualified calls, bookings and sales. You own the ad account and pay Google directly, with zero markup on clicks.
- Zero CPC markup, ever
- You own the Google Ads account (100% admin access)
- Daily CPL & Offline Conversion Sync
- No lock-in, month-to-month
Rated 4.9/5 from 120+ verified Google Businesses
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120+
Clients Served
−39% to −52%
cost per lead in case studies
4.9★
Client Rating
5.2×
Average ROAS
Running Google Ads, but your leads aren’t adding up?
If you’re already running Google Ads, you know it drives intent. What’s harder to accept is paying for broad clicks that never transform into revenue.
Clicks that never become revenue
Without conversion tracking tied to real leads, you can't tell which keywords bring customers and which just burn budget.
DIY campaigns plateau
Negatives, audiences and bidding need weekly attention most founders can't give.
Agencies you can't see into
Vanity-metric decks, hidden CPC markups and accounts you don't control.
What Google Ads Management Actually Includes
A dedicated certified team plans, deploys, and continuously optimizes high-yielding campaigns across Search, Performance Max, Display, and Shopping. Built for founders who require an analytical partner, not an intern hitting ‘publish.’
Strategy & Campaign Setup
Account structure built around calls, forms or sales.
Keywords & negatives
Buyer-intent terms, with negatives to filter tyre-kickers.
Ads & extensions
Tested ad variants aimed at higher Quality Score.
Smart Bidding
tCPA / tROAS driven by clean conversion data.
Reporting
Real Campaigns. Real Revenue Numbers.
We report in the exact terms you use to run your business: cost per lead, conversion rate, and return on ad spend — not vague ‘engagement’ impressions.
Healthcare Clinic • Gurgaon, NCR
Orthopaedic Clinic — 5.2× ROAS in 90 Days
Their previous agency was generating clicks but very few patient enquiries. We completely restructured the account, rewrote every ad for high-urgency symptom keywords, and built dedicated appointment-landing pages per treatment.
5.2×
Return on Spend
+94%
Patient Leads
-47%
Cost Per Lead
Home Services • Delhi NCR
Pest Control Company — 4.8× ROAS in 120 Days
The account was wasting budget on broad keywords and low-quality inquiries. We rebuilt structure from scratch, added strict radius geofencing, and designed dedicated call-to-book mobile landing pages.
4.8×
Return on Spend
+128%
Qualified Inquiries
-52%
Cost Per Lead
Interior Design Studio • Gurgaon
Interior Design Studio — 5.5× ROAS in 120 Days
Their ads pulled in casual browsers, not buyers. We narrowed targeting to elite high-intent luxury queries, rewrote copy focused on minimum project budgets, and created dedicated portfolio landing pages by room type.
5.5×
Return on Spend
+113%
Target Clients
-50%
Cost Per Lead
Fitness & Wellness • Delhi NCR
Boutique Fitness Studio — 4.7× ROAS in 90 Days
The previous account was optimized for vanity clicks, not trial sign-ups. We restructured ad sets around membership intent, tightened radius geotargeting to 4km, and launched a dedicated trial-pass funnel.
4.7×
Return on Spend
+64%
Trial Bookings
-39%
Cost Per Lead
Our 5-Step Google Ads Process
Timelines vary by market competition and ad budget — your dedicated account manager delivers a predictable timeline during your initial audit.
Audit & Discovery
Day 1 – 3
We review historical telemetry, identify negative keyword leaks, and define a clear, quantified milestone for target ROAS.
Strategy & Setup
Week 1
We engineer campaign structure, enact match negatives, personalize ad copy, and verify server-side GA4 tag attribution.
Controlled Launch
Week 2
Campaigns go live with manual bid overrides to monitor keyword search queries hourly and suppress accidental budget drain.
Data Optimization
Weeks 3 – 4
We prune non-performing keywords, adjust departing bid modifiers, and scale winning ad copy based on real conversion triggers.
Reporting & Scaling
Month 2+
Scheduled transparency reports tied to your bottom line. Once CAC is validated, we strategically scale budgets for profitable growth.
How Google Ads Pricing Works
Agency fees vary widely, and hidden markups make them hard to compare. GrowthMetric keeps it simple: a clear management fee, no markup, and your ad spend paid directly to Google.
Most Popular
Flat fee · from ₹20,000/mo
Best for ad spend up to ₹1,50,000/mo.
Best ROI
10–15% of ad spend
Best for larger budgets and multi-city campaigns.
High Agility
Hybrid · custom
Lower base plus variable fee.
Minimum recommended ad spend: ₹1,50,000/month. Ad spend is paid directly to Google; our fee is separate. Full pricing →
How GrowthMetric Compares
| Evaluation Metric | DIY (In-House) | Freelancer | Typical Legacy Agency | GrowthMetric |
|---|---|---|---|---|
| Ad Spend Transparency | Full (Direct) | Unpredictable | Frequently hidden or marked up | Zero CPC markup, billed directly |
| Reporting & Attribution | Basic platform dashboard | Ad-hoc screenshots | Bloated vanity deck | Real-time Looker Studio + CPL |
| Account Ownership | Yours | Usually yours | Locked inside agency MCC | Always 100% your admin master |
| Contract Term | N/A | Varies | Strict 6–12 month lock-in | Agile month-to-month, zero lock-in |
Google Ads for the industries we’ve worked in
Clinics & healthcare
Appointment-focused search campaigns that bring in booked patients.
Home services
Radius-targeted, call-first campaigns for local demand.
Interiors & real estate
Budget-qualified lead campaigns for high-value projects.
Fitness & wellness
Trial-booking campaigns around your catchment.
What our clients actually say
"I'd worked with two agencies before GrowthMetric. Both gave me polished monthly decks that didn't mean anything. With this team I actually understand what's happening. Our Instagram went from 1,100 to 12,800 followers in eight months — and it genuinely brings customers to the store."
"I was sceptical because everyone promises SEO results and most don't deliver. We started seeing keyword movement by week 8, and by month 7 we were getting 55–65 organic enquiries every week for 'chartered accountant Delhi'. That's now our main source of new clients."
"Before GrowthMetric, we were spending ₹35,000 a month on Google Ads and getting around 9 enquiries. Within three months of working with them, same budget, we were getting 27 enquiries. The difference was the landing pages and how they actually structured the campaigns."
"Before partnering with GrowthMetric, our ₹55,000 monthly Google Ads budget generated only 9 enquiries. Within four months, the same budget delivered 34+ quality enquiries. Their optimized campaigns, smart keyword targeting, and high-converting landing pages significantly improved our ROI."
Frequently Asked Questions
Covering the critical questions most marketing agencies prefer to sidestep.
