Meta Ads
Turn Facebook and Instagram into a real source of leads
Meta Ads management built around your numbers, not vanity metrics. We plan, launch, and optimize your Facebook and Instagram campaigns around the leads, bookings, and revenue that actually move your business.
Trusted by 120+ small and local businesses across healthcare, real estate, e-commerce, and professional services.
Free Audit
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120+
Clients Served
3.4×
Average Traffic Growth
4.9★
Average Client Rating
₹50 Lakh+
Ad Spend Managed
Struggling to get real leads from Facebook and Instagram?
You’re not alone. Most businesses that try Meta Ads on their own — or hire a freelancer who disappears after launch — hit the same wall.
You’re getting likes and comments, but not calls or bookings.
Your ad spend keeps climbing, and it’s hard to tell what’s actually working.
You boosted a few posts or ran ads yourself, and the results fizzled out fast.
If any of this sounds familiar, you’re not alone — and it’s fixable.
What is Meta Ads management?
Meta Ads management is the ongoing work of planning, launching, and optimizing paid ads across Facebook, Instagram, Messenger, and Meta’s Audience Network. It covers everything from setting up your ad account correctly to writing ad copy, building audiences, and adjusting budgets based on what’s actually converting.
It’s built for any business that wants predictable visibility in front of the right people, instead of relying on organic reach alone.
Everything it takes to run Meta Ads properly
No vague retainers. Here’s exactly what’s part of your Meta Ads management.
Account & Business Manager setup
Your ad account is configured correctly from day one, or audited if it already exists — no wasted spend on broken tracking.
Correct setup from day one
Existing accounts audited
Meta Pixel & Conversions API setup
Accurate tracking of leads, calls, and sales — even with iOS privacy changes affecting standard tracking.
Meta Pixel
Conversions API
Custom & lookalike audiences
Ads reach people who look like your best customers, not just anyone scrolling by.
Custom audiences
Lookalike audiences
Ad creative direction & copy
Scroll-stopping creative built around your actual offer, not a generic template.
Creative direction
Ad copy
Campaign build across placements
One coordinated strategy across Facebook, Instagram, and Messenger — not disconnected campaigns.
Facebook & Instagram
Messenger
Ongoing testing & budget optimization
Budget shifts toward what’s converting — automatically monitored and manually reviewed.
Ongoing testing
Budget optimization
Monthly performance reporting
Ongoing testing
Budget optimization
Real results from real campaigns
These are real results from Delhi NCR businesses we’ve worked with. Not projections, not industry averages.
SEO · E-COMMERCE · DELHI
Online Apparel Store — 4,800 to 22,400 Monthly Visitors in 10 Months
The client had a well-stocked website but ranked for almost nothing. We rebuilt their keyword strategy, optimised every category page, and launched a content programme targeting fashion and styling searches. No paid advertising — purely organic growth.
+367%
Organic Traffic
107
Page 1 Keywords
₹5.4L
Monthly Revenue (attr.)
GOOGLE ADS · CLINIC · GURGAON
Orthopaedic Clinic — 5.2× Return on Ad Spend in 90 Days
Their previous agency was generating clicks but very few patient enquiries. We restructured the entire Google Ads account, rewrote every ad, and built separate landing pages for each treatment. Enquiries increased by 94% with the same monthly budget.
5.2×
Return on Ad Spend
+94%
Patient Enquiries
-38%
Cost Per Lead
SEO · LOCAL BUSINESS · GURGAON
Luxury Salon — 1,900 to 11,800 Monthly Visitors in 8 Months
The salon relied almost entirely on Instagram and referrals. We rebuilt the website structure, optimised every service page, improved local SEO, and created content targeting high-intent beauty searches. Organic traffic became their largest source of new appointments.
+521%
Organic Traffic
89
Page 1 Keywords
+173%
Monthly Bookings (attr.)
GOOGLE ADS · HOME SERVICES · DELHI NCR
Pest Control Company — 4.8× Return on Ad Spend in 120 Days
The account was wasting budget on broad keywords and low-quality leads. We rebuilt the campaign structure, added location-based targeting, improved ad copy, and designed dedicated landing pages for every service. Qualified enquiries increased while acquisition costs dropped significantly.
4.8×
Return on Ad Spend
+128%
Qualified Leads
-42%
Cost Per Lead
From audit to a running, optimized account
Here’s what working with us actually looks like, step by step:
Audit & Discovery
Week 1
We review your current account (or build a new one), your goals, and past performance if you have any. No guesswork, no cookie-cutter templates.
Strategy
Week 1–2
We build a campaign plan around your budget, audience, and offer, tailored to your industry.
Campaign build & launch
Week 2
We set up tracking, build creative, and launch your first campaigns.
Optimization
Ongoing
We test audiences, creative, and placements, and shift budget toward what’s converting. Meta’s algorithm typically needs several days of active delivery before performance stabilizes — we don’t make hasty changes during that window.
Reporting
Monthly
You get a clear report tied to your actual business goals, plus a call to walk through what’s next.
Meta Ads management pricing
Pricing has two separate parts: our management fee, and your ad spend, which is paid directly to Meta. We keep both transparent from the start.
Starter
₹9,000
Monthly
Includes: Account setup & audit, Pixel & Conversions API.
Also included: 1–2 active campaigns, monthly reporting.
Best for: Businesses testing Meta Ads for the first time.
Growth
₹19,000
Monthly
Includes: Everything in Starter, multi-audience testing.
Also included: Ongoing creative refreshes, monthly strategy call.
Best for: Businesses ready to scale a proven offer.
Scale
₹34,000+
Monthly
Includes: Everything in Growth, multi-market or multi-brand accounts.
Also included: Dedicated strategist, priority reporting cadence.
Best for: Large websites, enterprise & multi-location businesses.
Paid directly to Meta
Your ad spend is paid directly to Meta.
Paid to GrowthMetric
Our management fee. We keep both parts transparent from the start.
DIY vs. freelancer vs. agency vs. GrowthMetric
| DIY | Freelancer | Typical agency | GrowthMetric | |
|---|---|---|---|---|
| Strategy depth | Limited to what you have time to learn | Varies by individual | Often template-based | Built around your industry |
| Tracking setup (Pixel/CAPI) | Easy to misconfigure | Varies | Usually handled | Audited and handled correctly |
| Reporting transparency | N/A | Inconsistent | Often vague | Clear, scheduled, tied to your goals |
| Full-funnel coordination | No | No | Rare | Yes |
| Contract flexibility | N/A | Varies | Often locked-in | Flexible terms |
Meta Ads works differently depending on your business
Clinics & healthcare
Attract more patients with compliant, trust-building campaigns that turn local searches into real appointments.
Real estate
Generate qualified buyer and seller leads through hyperlocal SEO, Google Ads, and high-converting property pages.
Restaurants & cafes
Keep tables full with local SEO, Google Maps visibility, and social campaigns that make people hungry to visit.
Hotels & resorts
Increase direct bookings, reduce OTA dependency, and build a loyal guest base with the right digital mix.
Startups
Build awareness and early traction fast, with lean, smart campaigns that stretch your budget and prove what works.
Travel & tourism
Inspire and convert travellers with content-driven SEO, compelling Ads, and remarketing that closes the deal.
Real feedback from real accounts
"I'd worked with two agencies before GrowthMetric. Both gave me polished monthly decks that didn't mean anything. With this team I actually understand what's happening. Our Instagram went from 1,100 to 12,800 followers in eight months — and it genuinely brings customers to the store."
"I was sceptical because everyone promises SEO results and most don't deliver. We started seeing keyword movement by week 8, and by month 7 we were getting 55–65 organic enquiries every week for 'chartered accountant Delhi'. That's now our main source of new clients."
"Before GrowthMetric, we were spending ₹35,000 a month on Google Ads and getting around 9 enquiries. Within three months of working with them, same budget, we were getting 27 enquiries. The difference was the landing pages and how they actually structured the campaigns."
"Before partnering with GrowthMetric, our ₹55,000 monthly Google Ads budget generated only 9 enquiries. Within four months, the same budget delivered 34+ quality enquiries. Their optimized campaigns, smart keyword targeting, and high-converting landing pages significantly improved our ROI."
Frequently Asked Questions
Still have questions? Talk to a strategist →
Ready to turn Facebook and Instagram into a lead source?
Get a free Meta Ads audit. We’ll show you exactly what’s working, what isn’t, and what a real strategy could look like for your business — no pressure, no jargon.
- Transparent reporting
- Flexible, no-lock-in engagement
Built to be the growth partner you don’t have to babysit
Not vanity‑obsessed
We report on leads, bookings, and revenue — not just impressions or likes. If a metric doesn't tie back to your business outcome, we don't lead with it.
Strategy that fits your business
Real estate, healthcare, e-commerce, and local service businesses all convert differently on Meta. Your campaigns reflect how your industry's customers actually behave.
One accountable team
Your Meta Ads work alongside your website, landing pages, and Google Ads if you run it — from one strategy, not disconnected vendors.
